Strategy and Planning

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L1:Foundations of Marketing strategy

L2:Marketing Led Strategic Management

L3:Strategic Market Planning

L4:Competitive Market Analysis

L5: The Changing Market Environment

L6: Customer Analysis

L7: Competitor Analysis

L8:Understanding The Organisational Resource Base

L9:Identifying Current and Futur Competitive Positions

L10:Segmentation and Positioning Principles

L11:Selecting Market Targets

L12:Competitive Positioning Strategies

L13:Creating Sustainable Competitive Advantage

L14:Competing through the evolving marketing mix

L15:Competing Through Innovation

L16:Strategic customer management and the strategic sales organisation

L17:Strategic Alliances and Networks

L18:Strategy implementation and internal marketing

L19:Corporate social responsibility and ethics 5/9/2025

L20:Marketing for Modern Markets and Marketers 12/9/2025

L20:Marketing Strategy are the Markets:Markets represent Existing/Potential Internal/External Stakeholders

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