MBA - Level 7 - Marketing Strategy
The Chartered Institute of Marketing (CIM) is a professional body that supports, develops, and represents marketers globally. It is the ...
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- Description
- Curriculum
- Reviews
- Grade
L1:Foundations of Marketing Strategy
L2:Market Led Strategic Management
L3:The changing Market Environment
L4: Customer Analysis
L5: Competitor Analysis
L6:Understanding the Organisational Resource Base
L7:Identifying Current and Future Competitive Positions
L8:Segmentation and Positioning Principles
L9:Selecting Market Targets
L10:Competitive Positioning Strategies
L11:Creating Sustainable Competitive Advantage
L12:Competing Through The Evolving Marketing Mix
L13:Competing Through Innovation
L14:Strategic customer management and the strategic sales organisation
L15:Strategic Alliances and Networks
L16:Strategy implementation and Internal Marketing
L17:Corporate Social Responsibilities and Ethics
L18:Marketing For Modern Markets and Marketers
L19:Markets represent Existing/Potential Internal/External Stakeholders
L20:Artificial Intelligence and The future Marketing
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