Charl - Marketing Impact and Planning Integrated Campaigns - Oct 2025

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Introduction

L1:Introduction – Marketing Definition

L2: Introduction – Marketing definition

L3:Strategic Marketing Planning Frameworks

L4:Creating a Structured Marketing plan

L5:The External and Micro Marketing Environment

L6: Internal Environment (part 1)

L7: Internal Environment (Part 2)

L8: Understanding Customer Behaviour and Segmentation

L9: Understanding Different Types of Customers

L10:Marketing Research, MIS, and Commercial Intelligence

L11:Sources of Primary Data in Marketing

L12:Sources of Secondary Data in Marketing

L13:The Marketing Mix (7 Ps) – A Holistic Strategy

L14: Product: Understanding What You Sell

L15:Price – Strategies, Psychology, and Tools in Marketing 11/2/2026

L16:Promotion – How Businesses Attract Customers 18/2/2026

L17: Promotion – How Businesses 25/2/2026 Attract Customers

L18: Becoming a Marketing Executive Project Management

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