Juliane – Marketing Impact and Planning Integrated Campaigns

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L1 :Marketing Definitions

L2: Planning Integrated Channels

L3:Structred Marketing Plan - Part 1

L4- Structured Marketing Plan - Part 2

L5:The External And Micro Marketing

L6:Internal Environment- Part1

L7:Internal Environment-part2

L8:Understanding Customer Behaviour and Segmentation

L9: Understanding Different Types of Customers

L10:Marketing Research, Marketing Information

L11: Sources of primary Data in Marketing

L12:Sources of Secondary Data in Marketing

L13:From Analysis to Action

L14:The Marketing Mix (7Ps) – A Holistic Strategy

L15:The Marketing Mix (7Ps) – A Holistic Strategy Part 2

L16: Product – Understanding What You Sell Part 2

L17: Price – Strategies, Psychology, and Tools in Marketing Part 1

L18: Price – Strategies, Psychology, and Tools in Marketing Part 2

L19: Promotion – How Businesses Attract Customers Part 1

L20: Promotion – How Businesses Attract Customers Part 2

L21: Place - Where and How Customers Buy

L22: Place: Where and How Customers Buy Part 2

L23:Final Lecture : Becoming a Marketing Executive – Project Management

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