Nathan- Strategy and Planning - Oct 2025
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- Curriculum
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Introduction
L1:Introduction to Strategic Marketing
L2:Mission, Vision, and Organisational Priorities
L3: External Environment Analysis
L4: External Environment Analysis
L5: Internal Environment & Analysis
L6: Stakeholders and Customer Behaviour
L7: From Audit to Insight
L8: Strategic Options - Models and Choices
L9:Developing Strategic Marketing Objectives
L10: Evaluating and Selecting Strategies
L11:Crafting the Marketing Plan
L12:Tactical & Supporting Plans
L13:Resource Planning 4/2/2026
L14:Building the Business Case 11/2/2026
L15:Implementation and Action Planning 18/2/2026
L16:Monitoring, Measurement and Control 25/2/2026
L17:From Strategic Thinking to Portfolio Evidence 4/3/2026
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Course details
Quizzes
60
Level
Intermediate
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