Charl - Strategy and Planning - Oct 2025

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Introduction

L1: Introduction to Strategic Marketing

L2: Mission, Vision, and Organisational Priorities

L3: External Environment Analysis

L4:Internal Environment & Resources

L5: Stakeholders and Customer Behaviour

L6:From Audit to Insight

L7:Strategic Options: and Choices

L8:Evaluating and Selecting Strategies

L9:Developing Strategic Marketing Objectives

L10:Crafting the Marketing Plan

L11:Tactical & Supporting Plans

L12:Resource Planning

L13:Building the Business Case

L14:Implementation and Action Planning

L15:Monitoring, Measurement and Control 10/2/26

L16:From Strategic Thinking to Portfolio Evidence 17/2/2026

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