Fredah – Marketing Impact and Planning Integrated Campaigns

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L1: Marketing Definitions

L2: Marketing Strategy And Planning

L3- Structured Marketing Plan - Part 1

L4- Structured Marketing Plan - Part 2

L5:The External And Micro Marketing

L6:Internal Environment- Part1

L7:Internal Environment- Part2

L8:Understanding Customer Behaviour and Segmentation

L9: Understanding Different Types of Customers

L10:Marketing Research, Marketing Information

L11: Sources of primary Data in Marketing

L12:Sources of Secondary Data in Marketing

L13:Applying Environmental Insights To Marketing Strategy And Planning

L14:The Marketing Mix (7Ps) – A Holistic Strategy

L15:Product – Understanding What You Sell

L16: Product – Understanding What You Sell

L17:Price – Strategies, Psychology, and Tools in Marketing

L18:Price – Strategies, Psychology, and Tools in Marketing

L19: Promotion – How Businesses Attract Customers

L20:Promotion – How Businesses Attract Customers

L21: Promotion Part 2 / Introduction to Place

L22: Place: Where and How Customers Buy

Final Lecture : Becoming a Marketing Executive – Project Management

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