Commercial Intelligence - Marketing Manager

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54 Students enrolled

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L1:What is Commercial Intelligence?

L2 - Measuring Marketing Performance

L3 - Measuring Marketing Performance Part 2

L4 - Uncovering Insights : Using Metrics to Explain Marketing Performance

L5 - Using Metrics to Explain Marketing Performance 2

L6 - Interpreting Data to Uncover Customer Behaviour Across Segments Part1

L7:Interpreting Data to Uncover Customer Behaviour Across Segments Part 2

L9:Interpreting Data to Uncover Customer Behaviour Across Segments Part3

L8:Managing Marketing Resources Through Data & Insights

L9:Assess the Management of Resources ReqLired to Deliver Marketing Objectives

L10:Budgets Based on Financial Metrics (Foundations)

L11:Budgeting Methods in Marketing Strategy

L12:Forecasting marketing spend and performance to support budget decisions

L13:Forecast Spend Using Predictive Modelling

L14:Prioritise Marketing Expenditure To Deliver Marketing Objects

L15:Forecast Spend Using Predictive Modelling

L16:Sales Data and Marketing Data

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