Dr.Samar– Marketing Impact and Planning Integrated Campaigns

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Introduction

L1: Marketing Definitions 25/7/2026

L2: Marketing Strategy And Planning 1/8/2026

L3- Structured Marketing Plan

L4-Creating a Structured Marketing Plan

L5:The External And Micro Marketing

L6:Internal Environment- Part1

L7:Internal Environment Part 2

L8:Understanding Customer Behaviour and Segmentation

L9:Understanding Different Types of Customers – B2B, B2C, and Adoption Behaviours

L10:Marketing Research, MIS, and Commercial Intelligence

L11:Sources of Primary Data in Marketing.

L12:Sources of Secondary Data in Marketing

L13:From Analysis To Action (Applying Environmental Insights To Marketing Strategy And Planning)

L14:The Marketing Mix (7Ps) — A Holistic Strategy

L15:Product — Understanding What You Sell Part 1

L16:Product – Understanding What You Sell

L17:Price Strategies,Psychology,andTools in Marketing

L18: Promotion – How Businesses Attract Customers

L19:Place - Where and How Customers Buy

L20:Becoming a Marketing Executive

L21:Marketing Impact & Planning Revision Session

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