Prof.Charl - Impact & Planning -Jan 26

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CH 0: Safeguarding and British Values

CH 1: Marketing Apprenticeship

L1 : Introduction: Marketing Definition 05/02/2026

L2: Marketing Strategy and Planning 12/02/2026

L3: Creating a Structured Marketing Plan 19/2/2026

L4:The External and Micro Marketing Environment 26/2/2026

L5 : Internal Environment 5/3/2026

L6: Understanding Customer Behaviour and Segmentation 12/3/2026

L7:Understanding Different Types of Customers – B2B, B2C, and Adoption Behaviours 19/3/26

L8:Marketing Research, Marketing Information System and Commercial Intelligence

L9:Sources of Primary Data in Marketing

CH11:Sources of Secondary Data in Marketing

CH12:From Analysis to Action: Applying Environmental Insights to Marketing Strategy and Planning

CH13:The Marketing Mix (7Ps) – A Holistic Strategy

CH14: Product – Understanding What You Sell

Chapter 15: Price – Strategies, Psychology, and Tools in Marketing

CH16: Promotion – How Businesses Attract Customers

CH 17: Place – Where and How Customers Buy

Chapter 18: Becoming a Marketing Executive – Project Management

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