Femi Strategy & Planning - Jan 26

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CH0: Safeguarding and British Values
CH1 : Marketing Apprenticeship (KSBs)
L1:Introduction to Strategic Marketing
L2 :Marketing Strategy and Planning 12/2/2026
L3 :Creating a Structured Marketing Plan 19/2/2026
L4:The External and Micro Marketing Environment 26/2/2026
L5: Internal Environment 5/3/2026
L6:Understanding Customer Behaviour and Segmentation 12/3/2026
L7:Understanding Different Types of Customers – B2B, B2C, and Adoption Behaviours 19/3/26
L8: Marketing Research, Marketing Information System and Commercial Intelligence
CH10:Sources of Primary Data in Marketing
CH 11: Sources of Secondary Data in Marketing
CH 12: From Analysis to Action: Applying Environmental Insights to Marketing Strategy and Planning
CH13 : The Marketing Mix (7Ps) – A Holistic Strategy
CH14: Product – Understanding What You Sell
CH15: Price – Strategies, Psychology, and Tools in Marketing
CH16:Promotion – How Businesses Attract Customers
CH17 : Place – Where and How Customers Buy
Chapter 18: Becoming a Marketing Executive – Project Management
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